After
two years on the market, Google Wallet has failed to gain any kind of
meaningful foothold in the mobile payment world. That's the gist of a
new report from Bloomberg Businessweek, slamming Google's mobile and NFC
payment service as a 'money pit' and unlikely to succeed against
existing and upcoming competitors. Among the publication's chief
complaints are $300 million in investments and acquisitions, and
hundreds of developers on staff, all for less than 10 million downloads
in the Google Play Store.
One
reason cited for the lack of users is obvious: in the US, Google
Wallet's primary target market, Sprint is still the only major carrier
that allows users to download the app.
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