US
Internet giant Google is scrambling to deliver pay television online
and has met with some content providers on licensing, The Wall Street
Journal has reported.
"If the Web giant goes ahead with the
idea, it would join several other companies planning to offer services
that deliver cable TV-style packages of channels over broadband
connections," the Journal reported.
"Intel Corp
and Sony Corp are both working on similar offerings, while Apple Inc
has pitched various TV licensing ideas to media companies in the past
couple of years," the report said.
Google's effort, if successful, has the potential to seriously undermine the current pay-cable television "ecosystem," it added.
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